Drive Growth In Later Living, Care Homes & Hospitality
Sales and marketing strategies that build trust, boost conversion, and deliver lasting success.
Rapid intervention – crisis to growth in 90 days.
30+ Years Experience
Award Winning
Proven Track Record
Commercial Acceleration
Specialists in your sector
While most consultants treat all industries the same, we specialise exclusively in the sensitive, relationship-dependent sales cycles of later living and care sectors, plus the occupancy-driven marketing and loyalty challenges unique to hospitality.
Later Living Sector
Later living decisions are emotional and complex -you’re selling a lifestyle, not just a home.
Designed to attract quality leads, our tailored sales and marketing strategies create a journey built on empathy, trust, and reassurance, boosting confidence, conversion, and occupancy.
Care Home Sector
Empathy is vital when families make the emotional decision to move a loved one into care.
We help build a supportive customer journey that reassures at every stage,to ensure they feel heard, valued, and confident they’re making the right choice.
Hospitality Sector
Customer experience is the foundation of commercial growth in hospitality.
Our customer-centric sales and marketing strategies align revenue goals with what guests truly value – helping you attract the right guests, deliver an exceptional guest experience, and drive revenue growth.
Our services and products
How we drive your growth
Whether you’re launching a new development, repositioning an existing facility, or optimizing marketing performance, our approach combines strategic insight with practical implementation to deliver measurable results.
Occupancy Optimiser
Our comprehensive solution combining multiple services into one powerful package designed to maximize your occupancy rates and revenue growth.
Sales and Marketing Strategies
Create sharp, customer-focused sales and marketing strategies that are tailored to your business, your audience, and your challenges..
Interim / Factional CMO
Our fractional CMO service offers flexible access to senior marketing leadership.
Sales Journey Toolkit
Help you define a clear, practical sales process that drives consistency and results.
Mystery Shopping
Our Mystery Shopping process uncovers gaps in enquiry handling, follow-ups, and customer service and provides clear, actionable insights to address them.
Customer Service and Sales Training
Equip your team with the customer-focused skills to turn every enquiry into a confident, results-driven conversation.
Partner with Ali
Ali Powell is the Founder and CEO of Commercial Acceleration, with over 25 years of experience in helping the later living, care home and hospitality sectors launch, scale, and grow profitably.
Trusted by leading organizations across later living, care homes, and hospitality
30+ Years of proven results
Why choose Commercial Acceleration?
You want to grow your business, boost occupancy, and deliver a customer experience that builds trust and drives commercial results.
At Commercial Acceleration, we bring over 30 years of experience in the later living, care home, and hospitality sectors to help you do just that.
We work alongside your leadership team to optimise your sales and marketing strategies -driving conversion, increasing occupancy, and delivering both immediate wins and long-term growth.
With deep sector knowledge and operational insight, we help you identify and resolve performance gaps, unlock new revenue opportunities, and deliver a customer journey that builds confidence, turning trust into measurable, sustainable success.
We transform underperforming sales and marketing operations – fast. With 30+ years solving sector-specific challenges, we know exactly where to look, what to fix, and how to deliver rapid results. Most clients see measurable improvement within 90 days.
Commercial Acceleration
Specialists in your sector
While most consultants treat all industries the same, we specialise exclusively in the sensitive, relationship-dependent sales cycles of later living and care sectors, plus the occupancy-driven marketing and loyalty challenges unique to hospitality.

What’s Stopping Retirement Living from Thriving in the UK?
How do you sell something that people don’t really want? Here lies the uncomfortable truth: many people aren’t actively choosing

The Care Home Marketing Strategy That Will Matter Most in 2026
The way families look for care has changed more in the last few years than it did in the decade

What an Exceptional Care Home Tour Really Looks and Feels Like
When a family steps inside a care home for the first time, they’re not simply taking in décor or facilities.