Drive Growth In Later Living, Care Homes & Hospitality

Sales and marketing strategies that build trust, boost conversion, and deliver lasting success.

Rapid intervention – crisis to growth in 90 days.

ali powell - business growth consultancy

30+ Years Experience

Award Winning

Proven Track Record

Commercial Acceleration

Specialists in your sector

While most consultants treat all industries the same, we specialise exclusively in the sensitive, relationship-dependent sales cycles of later living and care sectors, plus the occupancy-driven marketing and loyalty challenges unique to hospitality.

Later Living Sector

Later living decisions are emotional and complex -you’re selling a lifestyle, not just a home.

Designed to attract quality leads, our tailored sales and marketing strategies create a journey built on empathy, trust, and reassurance, boosting confidence, conversion, and occupancy.

Large group of happy enthusiastic elderly ladies exercising in a gym sitting in chairs doing stretching exercises with rubber bands

Care Home Sector

Empathy is vital when families make the emotional decision to move a loved one into care.

We help build a supportive customer journey that reassures at every stage,to ensure they feel heard, valued, and confident they’re making the right choice.

Hospitality Sector

Customer experience is the foundation of commercial growth in hospitality.

Our customer-centric sales and marketing strategies align revenue goals with what guests truly value – helping you attract the right guests, deliver an exceptional guest experience, and drive revenue growth.

Our services and products

How we drive your growth

Whether you’re launching a new development, repositioning an existing facility, or optimizing marketing performance, our approach combines strategic insight with practical implementation to deliver measurable results.

Occupancy Optimiser

Our comprehensive solution combining multiple services into one powerful package designed to maximize your occupancy rates and revenue growth.

Sales and Marketing Strategies

Create sharp, customer-focused sales and marketing strategies that are tailored to your business, your audience, and your challenges..

Interim / Factional CMO

Our fractional CMO service offers flexible access to senior marketing leadership.

Sales Journey Toolkit

Help you define a clear, practical sales process that drives consistency and results.

Mystery Shopping

Our Mystery Shopping process uncovers gaps in enquiry handling, follow-ups, and customer service and provides clear, actionable insights to address them.

Customer Service and Sales Training

Equip your team with the customer-focused skills to turn every enquiry into a confident, results-driven conversation.

Partner with Ali

Ali Powell is the Founder and CEO of Commercial Acceleration, with over 25 years of experience in helping the later living, care home and hospitality sectors launch, scale, and grow profitably.

Testimonials

What our clients say

marie buckingham
"Ali focused on the data analysis of our target audience, also worked on the graphics for that, and the key messages in that particular campaign. The success we had from that was fantastic - we actually took four reservations from that particular campaign alone for that development, so yeah, a huge success. Ali's a breath of fresh air."
Marie Buckingham
Development Director Burghley Retirement
Declan Walsh
"We engaged Ali to help us identify ways to increase sales velocity and optimise the customer journey across a few of our properties.  Her approach was impressively thorough and data-driven, providing actionable strategies that have already started to enhance our occupancy rates. Ali’s expertise and commitment to results have been invaluable."
Declan Walsh
CEO, Cinnamon Care

Trusted by leading organizations across later living, care homes, and hospitality

friends of the elderly
Mansfield-Care-Group
Cinnamon-care
cedar care homes logo
mccartyandstone logo
lifestyle residences logo
castle meadow care

30+ Years of proven results

Why choose Commercial Acceleration?

You want to grow your business, boost occupancy, and deliver a customer experience that builds trust and drives commercial results.

At Commercial Acceleration, we bring over 30 years of experience in the later living, care home, and hospitality sectors to help you do just that.

We work alongside your leadership team to optimise your sales and marketing strategies -driving conversion, increasing occupancy, and delivering both immediate wins and long-term growth.

With deep sector knowledge and operational insight, we help you identify and resolve performance gaps, unlock new revenue opportunities, and deliver a customer journey that builds confidence, turning trust into measurable, sustainable success.

We transform underperforming sales and marketing operations – fast. With 30+ years solving sector-specific challenges, we know exactly where to look, what to fix, and how to deliver rapid results. Most clients see measurable improvement within 90 days.

Occupancy Achieved
50 %
Enquiries Increase
250 %

Commercial Acceleration

Specialists in your sector

While most consultants treat all industries the same, we specialise exclusively in the sensitive, relationship-dependent sales cycles of later living and care sectors, plus the occupancy-driven marketing and loyalty challenges unique to hospitality.